Social media, without the time drain.

From a clear plan to a steady presence

Step 1 sets out where to show up and what to say. Step 2 puts it into action every month, with your approval before anything goes out.

1. 01
   Step 1 of 8

   Choose where to show up

   Focus on the channels that matter

   We agree which channels suit your business and your customers, and which ones you can leave alone.

   We also agree what social media should do for you: build trust, bring people back, or prompt an enquiry, booking or visit.

   Your benefit

   Effort focused where your customers actually are.

2. 02
   Step 2 of 8

   Agree what to talk about

   Content themes matched to what you want to grow

   I set out content themes tied to the products or services you want to promote, the questions customers ask and the work that shows what you do.

   Your benefit

   Posts with a purpose, connected to your business goals.

3. 03
   Step 3 of 8

   Set a rhythm you can keep

   Consistency over volume

   We agree how often to post on each channel and which formats to use.

   The plan is built around the time, photos and input your business can realistically provide.

   Your benefit

   A posting plan that lasts beyond the first month.

4. 04
   Step 4 of 8

   Set your tone and approvals

   Sound like your business

   I prepare practical guidance on tone, formats and how posts are reviewed and approved, so anyone creating content for your business stays on brand.

   Your benefit

   Clear guidance your team, or I, can work from.

1. 05
   Step 5 of 8

   Plan the month ahead

   Approve a calendar in advance

   Each month I prepare a calendar with the posts, captions and images planned for each channel.

   You can approve, edit or remove anything before it is scheduled.

   Monthly calendarExample

   Day	Channel	Post	Status
   Tue	Instagram	Meet the team	Approved
   Thu	Facebook	Weekend brunch menu	Approved
   Sat	Instagram	New seasonal drink	Your edits

   Your benefit

   You know what is going out, and when, before it is published.

2. 06
   Step 6 of 8

   Schedule and publish

   Consistent, on-brand posting

   Approved posts are scheduled and published on your chosen channels, on the rhythm we agreed.

   Your benefit

   A steady presence without daily effort from you.

3. 07
   Step 7 of 8

   Monitor comments

   Questions handled the way you prefer

   I monitor comments on your posts and handle questions the way you prefer: passed on to you to answer, or replied to using information you have provided.

   Anything that needs your expertise or judgement is passed to you either way.

   Your benefit

   Customers get answers, and you see what needs your attention.

4. 08
   Step 8 of 8

   Report what is working

   Measure what matters

   Each month you receive a performance report covering reach and engagement and, where tracking is available, the enquiries, bookings or visits that came from social media.

   Likes and follows are useful signals. Enquiries and bookings are what you make decisions on.

   Supporting signalsReach and impressionsLikes, comments and follows

   Business outcomesEnquiries by message or phoneBookings or orders, where tracked

   Your benefit

   A clear view of what to keep doing and what to change.

“Paul took my business and turned it into a complete online system: the brand, the website, the marketing, ads and launch plan. He spent time to really understand my business and my customers and never lost sight of the person on the other side of the screen.”

Diana, Clinic Owner, Sydney